A New Brand Positioning: The SPIRIT 3.0

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A New Brand Positioning: The SPIRIT 3.0

The year was 2004 and I had left Microsoft to work exclusively with the other side of the force – Linux. At the same time, Gleydson worked during the day for the City Hall of Campinas while at night wrote new chapters of the Foca Guide. Between community events, lectures given and many consulting requests, we decided that it was time to professionalize support for open source technologies in Brazil. Spirit Linux was then born.

We participate in the selective process of a startup accelerator and with our approved business plan, we occupy one of the rooms of the building in Vitória, Brazil. Until our graduation, we faced years of struggle and intense learning, always with the certainty that the Brazilian economy would benefit greatly from having in the free software model a basis for technological advancement.

In recent years a lot has happened: we work for big companies, for the Brazilian government and we look for foreign markets. We participated in business missions in Brazil, the United States, Africa and Europe. We look for new certifications and methodologies. I became a specialist in cybersecurity with passages at the MIT and LSE. During my master’s degree at the University of London, I examined the challenges posed by modern conflicts, which do not have a clear boundary of what is a war target, especially in the digital space, bringing civilians to the center of the battle.

``I became a specialist in cybersecurity with passages at the MIT and LSE. During my master's degree at the University of London, I examined the challenges posed by modern conflicts, which do not have a clear boundary of what is a war target, especially in the digital space, bringing civilians to the center of the battle.``

We continue, however, to believe in the superiority of Linux and other open source technologies. They will continue to be our first choice. But the main value of our company has always been beyond technology, far beyond the word Linux. Throughout its 14 years of operations, we offered our clients a strong commitment to the market, aligning technology with their business strategies, using best practices to optimize their resources.

``We continue to believe in the superiority of Linux and other open source technologies. They will continue to be our first choice.``

Our goal is for the SPIRIT brand to continue to be a reflection of the values our customers have always sought in our team: security and performance. We are grateful for your continued support and we also thank our employees, former employees, and partners. Our accomplishment would not have been possible without you.

Thank you. Obrigada.

Michelle Ribeiro

Executive Manager

Michelle Ribeiro

Passionate about the sea and the road, Michelle was chosen by the British government as one of the Brazilian future leaders and received a Chevening scholarship. She then pursued her Master degree in International Relations at SOAS, University of London and her research on cyber security examines the challenges presented by the blurring effects of conflicts in the cyberspace. A specialist in Strategy and Innovation by the MIT, Michelle has participated in several open source projects and is still very keen to work in front of the black screens of a Linux terminal.

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